logos and visual identity designs
Upon starting any successful economic and advertising activity, a logo that distinguishes the company and gives real significance to what benefits it presents has to be perfectly designed to be imprinted in clients’ minds and to be the basis for any advertising activity.
As studies had shown, a logo must be designed depicting both a philosophy and a message which addresses the community as well as clients regardless of their differences, views and levels of education, and by doing so, giving the right impression about the company.
Coping with the progress in science, a logo’s design must be thoroughly studied in terms of shapes and their indications as well as colors’ choice, addressing the subconscious of individuals and is compatible with what products and services are provided by the companies.
Moreover, advertising business should be based on the logo, its philosophy and colors, and therefore, if the logo does not serve the goals of the company, there might be some weakness in all company’s advertising activities, showing a negative effect if the logo was random and not studied accurately.
Changing of the logo and imprinting the new one in people’s minds will take much more time, let alone its high expanses, especially after the company’s growing business, and that is why modern and global firms and the ones that are being established allocate huge amounts of money to design or modify their logos taking into consideration the important marketing effect changing a logo has.
A logo must be ready to undergo reshaping and must be applicable to using all means of advertising with no problems whatsoever.